Tiktok is becoming the most popular app that not only produces short videos, but also acts as a platform to promote and build targeted brand awareness. By Using Tiktok Ads you can attract more viewers and have great potential to generate profitable leads.

Advantages of Using Tiktok Advertising

1. Easily Attracts Attention

TikTok makes it easy to attract viewers because the average TikTok user is eager to open and play TikTok. Full-aspect ratio video content subconsciously grabs the attention of viewers. Moreover, if it is packaged in an attractive manner, it will certainly make Tiktok users not want to miss the content you create.

2. Majority of Teen Users

This will be beneficial for digital marketers. The reason is that teenagers have a higher level of consumption than adults. Therefore, promotions using Tiktok Ads will provide benefits for you and increase product sales by the company

3. Users Like Entertainment Content

TikTok users like entertainment content, so they must be able to package the content presented to make it more interesting. There are several types of recommended entertainment content, including social media challenges, dance videos, tutorials and various types of content that enter FYP. You can use this Tiktok ad as marketing material

4. Average Active User

Tobelo reports that the average TikTok user spends 52 minutes opening TikTok. In other words, each user watches about 52 videos every day. One of them can be in the form of promotional video content. Because the intensity of using the application is quite high, it can maximize your company’s marketing process

Tiktok Ad Usage Mistakes

1. Don’t Use Reusable Content

If you produce content for Tiktok Ads every week it will be very tiring. For that it is very important for you to implement reusable content or reuse. That way, you will be able to save a lot of energy. You can prepare 2 content to upload every week in turns

2. No Playing with Effects

TikTok offers a variety of effects, eye-catching text, and features that you can use to create interactive video ads. Don’t forget to add an effect that prevents the user from scrolling. You can also use trend effects to expand your audience reach. You need to do a survey of emerging trends

3. Not Collaborating with Influencers

TikTok is intended for all collaborative users. Therefore, working with influencers and KOL can actually be the right step to reach a larger audience when using Tiktok Ads. Many well-known brands have used influencer and KOL services safely to promote the latest products and services

There are many advantages that you can get from using this popular application advertising service. By using tiktok, you can expand your network of consumers and also make many people more interested in the products offered. But you also need to pay attention to the mistakes that are common in the creation of tiktok ads

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